AUVSI's Unmanned Systems Magazine Completes BPA Worldwide Business Publication Audit
AUVSI's Unmanned Systems Magazine Completes BPA Worldwide Business Publication Audit
16 June 2014
Glenn J. Hansen, BPA Worldwide president, praised Unmanned Systems for voluntarily opening its records to independent verification and documentation of its circulation data.
Hansen pointed out that the audit facilitates the buying and selling of
advertising space. A BPA Worldwide report provides advertisers and
agencies with assurance that what they choose to invest in does, in
fact, reach target audiences for specific ads. The BPA Worldwide audit
also helps media companies by documenting the quality of their
audiences.
Copies of the initial BPA Worldwide audit report for Unmanned Systems are available from BPA Worldwide or the publisher.
Unmanned Systems will be issuing semi-annual circulation statements in the standard BPA Worldwide format.
BPA Worldwide conducts its circulation audits on an annual basis
following accepted auditing procedures. In addition to verifying exact
counts of recipients, BPA Worldwide also documents that they are
qualified in the markets served by the publications.
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About BPA Worldwide: A not-for-profit organization
since 1931 and headquartered in Shelton, Conn., BPA has the largest
membership of any media-auditing organization in the world, spanning
more than 30 countries. The organization conducts 1,900+ audits for
media brands in print, online/digital and live events. Additionally,
under the iCompli brand, BPA documents compliance to defined standards
including data protection, provides assurance of sustainability
reporting, and verifies technology, service and privacy claims. BPA is
supported by 2,700 advertiser and agency members.

