With a mind towards reinventing how people care for their lawn, iRobot Corp. has unveiled its new Terra robot mower, which features state-of-the-art mapping and navigation technologies, high-performance, high-quality mowing, and easy installation.

Using iRobot’s Imprint Smart Mapping technology, Terra learns its environment, and can mow a lawn like a human does, as it navigates a yard and cuts efficiently in straight, back-and-forth lines.

Terra remembers its location in the yard, and where it still needs to cover. If its battery runs low, it will return to its base to recharge, and then pick up where it left off until the yard is complete.

“The robot mower segment is well established in EMEA and has tremendous room for growth in other markets, including North America,” says Colin Angle, chairman and CEO of iRobot.

“With its ease of use and premium mowing features, Terra is poised to give consumers a whole new way to think about how they take care of their lawn.”

iRobot notes that its Terra robot mower eliminates the need for costly and labor-intensive boundary wires that might be necessary with other existing robotic lawn mowers.

Thanks to the combination of the Imprint Smart Mapping technology and a newly developed wireless communications system, including standalone beacons, users can simply place the wireless beacons around their yard, drive the robot once around the perimeter, and schedule Terra to mow.

Users have complete control over where Terra goes and where it doesn't go, which helps it stay on the lawn and out of the flowers.

Thanks to Terra being connected, users can use the iRobot HOME App to customize their robot, which includes adjusting the height of the grass to controlling precisely when the lawn is cut, day or night. The robot can also operate in inclement weather and navigate tough outdoor terrain, thanks to its rugged features.